Start
I grew up in Pridnestrovie and studied economics.
Over time I realised it didn’t interest me and I didn’t want to build my future there.
A new chapter.No guarantees.
I’m moving to Cyprus to start over. This is where I write down what happens next.
My story
This isn’t a story about how I made it. It’s a record of what happens next. I left something that was working to try something else, and I don’t know where it leads. That’s why I’m writing it down.
First business
With a friend I started an online store for clothes and sneakers, PrimeFit, with our own showroom in the town where we grew up.
Results
In a year and a half we moved into new premises three times. At one point the store’s Instagram got 4 million views a month. Profit over the year and a half was more than 700,000 PMR rubles.
That was in a small region and I don’t compare it to big markets. It’s what we managed to build there.
3moves into new premises in a year and a half
4Mviews a month on the Instagram profile at one point
700 000+PMR rubles of profit over the year and a half
When the usual life isn’t enough
The store worked and I could have stayed and kept improving it. But I felt tied to one place, with limited freedom and a narrow choice of what to do and how to build my life.
Nothing had broken. I just wanted more from my own experience.
Deciding to start over
I sold my share of the store and it keeps running. I wasn’t running away from a failure.
Even in a good period you’re not obliged to stay there forever.
Cyprus, the first chapter
I’m moving to Cyprus now. It isn’t the destination, only the start of a new chapter, and it has no result yet.
A path without a script
I don’t want to tie myself to one country. I want to travel, meet different cultures, try new things, build projects and decide for myself where to live and what to do.
I don’t know where it leads. I’ll show it as it is, including what doesn’t work.
Aesthetic into sales
I’m Danya, a content creator and SMM. I make Reels, visuals and brand stories that people stop scrolling for, and that bring customers in.
PRIMEFITMD
Featured case
Role: content creator & SMM. Reels, visuals, content.
Below: the task, the process, the formats and the result.
1
creator behind the whole project, start to finish.
PrimeFit MD
An online store of clothing, footwear and accessories with its own showroom. I ran the content on my own: every video in this case is my work.
Task
Instagram content for an online clothing and sneaker store with a showroom: the products, the place and the people.
Process
Idea, shooting and editing, all on my side. Shot in the showroom, in the building’s corridors and in a studio.
Formats
- Outfit breakdowns with item prices
- “Help me choose” videos that ask the audience
- Custom-order reveals
- Showroom walk-throughs
- Studio product shoots
Result
At one point the store’s Instagram reached 4 million views a month. In a year and a half the store moved into new premises three times.
Tap a frame to watch the video.
Reels & creatives
Create 1
PrimeFit, a project I ran fully on my own. Every video here is my work.
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▶0:17Create AI
Videos from the Create AI highlight.
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▶0:11Create 2
Videos from the Create 2 highlight.
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▶0:17Behind the reels
Drag the photos around. If they’re in the way, shuffle.
POV: “quick edit”3 hours later
It’s givingcreative director
Me at 2am:“just one more cut”
Nobody:Me waiting for golden hour
Client:“Make it viral. Budget: $0”
“I have enough gear”My cart: 3 tripods
Export stuck at 99%Me, staying calmWhat I do
- Content & ReelsConcept, shooting and editing of short videos built to hold attention to the last second.
- Social media managementPlanning, posting, stories, replies and comments, so the account stays alive every day and followers turn into regular customers.
- Ad creativesShort videos and visuals for paid ads, with several hooks and versions to test.
- Content strategyWhat to post, how often and why, tied to the goal of getting sales.
- ConsultingAn honest look at your profile and project, and a clear plan for what to change.
Open to projects in Europe and worldwide.
How we work
- AuditI look at your profile, audience and competitors.
- StrategyWe agree on the goal, the themes and the content plan.
- ProductionI shoot, edit and design everything for the month.
- GrowthWe check the numbers and double down on what works.
About
I turn good-looking visuals into something that sells. Clean design, a clear strategy and a real community behind it.
Let’s make
something
Content, Reels, SMM or a project you want to talk through. Write to me.